Create a world's first fully sustainable and masculine brand
only for boys. That was the vision of the founders
Janis Leontidis and Oliviero Toscani.
ONE OF A KIND. BOYS ONLY. This is more than just a slogan. It stands for everything that ViRUS believes in - independence, curiosity, uniqueness, timelessness and the wonders of childhood.
ViRUS is lively, upright and ready for action. ViRUS is an expression of our intrinsic curiosity to question everything and everyone.
We celebrate the joys of discovery through the eyes of a child - even if that sometimes requires a plaster for the little scratches that occur along the way.
Our location comes with an exciting history and was host to many famous guests and wild parties! The house was built in 1893 by a Swiss silk fabric producer named R. Zinggeler.
We are based in a house that was a meeting point for many famous artists in the 70s and 80s. Previous guests include legends such as: David Bowie, Al Jarreau, Carlos Santana, Pink Floyd, Udo Lindenberg, Freddie Mercury and the Rolling Stones. All of them were rebels in their own way. Driven by emotions. With ViRUS we are building on this timeless story and writing a new and exciting chapter.